The most wonderful thing about this comic is that it exists. It is a unique, vibrant and colourful way to introduce and tease a new character - a totally new kind of character. Jason Quinn’s story about the Easter Bunny is not meant to dazzle us, rather the added verisimilitude of seeing the character portrayed on the page will enhance our experience of Lux.

Long live DWM trying out this cool and unique new ideas!

Fantastic way to introduce this character before the episode, and with some repeated phrases, already have some clues for how he's going to appear on screen, which makes me very excited. Of course, its just a cute, fun introduction, with not much substance - but I'm very excited to see where it leads from here.

Thworping through time and space, one adventure at a time!

“MR RING-A-DING: A CHEERFUL INTRODUCTION WITH A SINISTER SECRET?”

The Doctor Who Magazine comic strip Mr Ring-a-Ding is a short, whimsical introduction to the character ahead of his on-screen debut in Lux. Designed to lull readers into a false sense of security, this bright and cheery one-page story presents him as a tap-dancing, rhyming do-gooder—without a hint of the sinister undertones that likely await us in the television episode.

A TAP-DANCING DO-GOODER?

The plot is as simple as it gets: Mr Ring-a-Ding joyfully sings and dances to wake up the Easter Bunny, ensuring they deliver the eggs on time. There’s an old-fashioned charm to it, embracing a cartoony, almost Looney Tunes energy that feels deliberately exaggerated. Given that Lux is set in 1950s America, this stylised, larger-than-life introduction could well be foreshadowing the aesthetic and tone of the episode.

What’s most interesting is how Mr Ring-a-Ding is portrayed as an outright hero here. There’s no villainous intent, no creeping menace—just pure, unfiltered joy. This is almost certainly a deliberate misdirection, allowing his true nature to remain a mystery until Lux reveals the reality. If he maintains this rhyming, sing-song manner on-screen, he could be a memorably theatrical villain—or an insufferable one, depending on how well it’s handled.

SUNSHINE SALLY – LOVE INTEREST OR SIDEKICK?

The strip also introduces Sunshine Sally, whose role remains ambiguous. She could be a love interest, a next-door neighbour, or simply a supporting character unique to the comic. Whether she will appear in Lux is unclear, but her inclusion adds another layer to Mr Ring-a-Ding’s world, reinforcing the idea that this is his natural domain before something—possibly some malevolent influence—twists him into the villain we’ll see on-screen.

A NOD TO CLASSIC COMICS

The vibrant, nostalgic art style evokes classic newspaper comic strips, reinforcing the period aesthetic of Lux. It’s a clever touch, subtly aligning this brief adventure with the tone of the upcoming episode. If Lux leans into the era’s pop culture and animation influences, this comic could serve as a thematic prologue, giving us a glimpse into the fictional world Mr Ring-a-Ding originates from before things take a darker turn.

📝VERDICT 6/10

As a standalone comic strip, Mr Ring-a-Ding is a light, inconsequential read, but its true value lies in how it sets up expectations for Lux. The cheerful, heroic portrayal of its title character suggests we may be in for a stark contrast when he makes his on-screen debut, with his friendly persona possibly masking something far more sinister.

A sweet if rather basic one page strip for Doctor Who Magazine. It gives us a taste of what an in-universe Mr Ring-A-Ding cartoon entails, showing the titular character waking up Sunny Town's residents with his singing, and helping the Easter Bunny deliver Easter Eggs.

Whilst I'd have preferred an animated minisode, it would probably have been costly to produce, which makes the DWM strip a nice compromise.